Brainstorming: fashion merchandizing knowledge/concepts; abilities/skills & attitudes/behaviours

  1. 1.    Monitor the influence of relevant economic, political, cultural and psychological factors on domestic and global fashion merchandizing trends.  . 
    

trend forecasting

psychology of branding

history of fashion

effects of political issues (war, famine, drought,)

feminism

feminism

overcoming cultural and language barriers

recycling historical fashion trends

  1. Incorporate market analyses and trend forecasts in the fashion industry in the development of a strategic business plan.  
    

trend forecasting

oral presentation skills

macro trends

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colour forecasting

analyzing a business plan

  1. Apply retail mathematical principles and financial management practices in compliance with pertinent legislations, to recurring decisions in a fashion merchandising or fashion retail environment.  
    
  1. Evaluate previous sales, trend analysis, target markets, and garment production processes to select textile and merchandise assortment for the upcoming season.  
    
  1. Apply theories and best practices in Human Resource Management and Leadership to the development and maintenance of professional relationships with employees, customers and external business partners.
    
  1. Integrate a profitable mix of multi-channel retail methods that ensures a seamless experience for local and international customers. (promotion)
    
  1. Apply basic supply chain management principles to the management of resource inventories and product distribution processes.
    
  1. Evaluate and incorporate existing and emerging technologies to conduct trend forecasting research and analysis  
    

12 NEW. :Develop Integrated Marketing Communications and professional sales techniques and techniques event planning (place)

  1. Collaborate with a cross-functional product development team to design, create and update apparel products to bring to market.  
    
  1. Adhere to principles of global ethical citizenship when conducting all production processes, business transactions and communications. 
    

develop a personal value system by recognizing the differing perspectives regarding the treatment of animals raised domestically for their fur

recognize the differing perspectives regarding cultural appropriation of iconography of another culture

over consumption and its effect on the environment

advertising and its goal of convincing people to buy things they don't need - for the sake of growing the economy

creating cheap versions of popular brands - forgery

sweat shops - the horrible treatment of the underprivileged - including children

ethical issues of circumventing our laws by producing products in another country

how does the fashion industry contribute to the divisiveness of the haves and the have nots by creating status symbols that many can't afford (or something like that)

blood diamonds

express concern over the promotion of an "idealized image" and its contribution to negative body images

history of costume

historical research techniques

historical sewing techniques

working with museums and curators

how to do this research yourself, when you've been asked to produce something that the general public is not interested in - YET?

authenticity of fabric and fasteners

open mind to all body types (attitude)

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to be able to come up with innovative ideas and be up to speed with current trends

To work efficiently and up to speed with the fast evolving world of fashion and technology alike

creating an online store.

Website creation linked to social media accounts and online store.

local expectations for an easy to shop store: pays attention to visual details, cleanliness, location, helpful staff, layout of merchandise

Both online and on location retail methods are aesthetically pleasing to the customers' eye to attract the clients

Skills for a well rounded and independent business owner

Budgets for various aspects of a fashion merchandising or retail related career.

To see what will sell

figuring out the number of garments to buy in a specific style for the up coming season

to become pro-active

Have a "Master Mind Team" of reliable, dedicated, inspiring individuals on your team to lead by example for the rest of the team as the business grows

Looking at inspirational/ successful individuals within the industry and mirror their efforts and strategies for success

Always treating others with the same respect that you would treat your boss (clients, employees, etc.)

word of mouth (always show a professional conduct- on and off "duty")

Always be thankful for opportunities given to you

know the importance of thank you cards, professional appearance, and pleasant mannerism

develop strong work ethics when given an opportunity

Niche specific needs: example Sport Hijabs for Muslim Female Athletes.

Ex. Sport Hiijabs

Efficient Visual Contents that require little wording explenation

Inspiration from various past periods and cultures to carry over in the modern day and to create a new

Being a people person to understand the views of others (ex. on lengths of skirts etc.) and provide garments that satisfy varius political, cultural and cultural groups)

Function of the clothing/ accessibility

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Being Innovative to set your self apart from the rest

organizational culture & behavior

management principles

New ways to make the job/work more efficient/ in terms of profit/ time

Satisfied costumer means loyal customer.

design team to develop a cross functional product with the clients' best interest (in terms of cost/quality/value)

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Working in Theatre

As a Cutter/Patternmaker

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market analysis

competitive analysis

4P's - product, price, promotion, place

SWOT Analysis

so what makes a business plan strategic?

portfolio matrix

market segmentation

developing objectives

determining target market

4P's strategies

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markups, discounts, sales, volume discounts

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financial analysis - profit and loss

pricing strategies and management

price laws and regulations

competitive pricing analysis

FOB origin, destination, shipping terms

logisitcs

inventory management

Social media trends

marketing design technologies

website

mobile marketing - apps

pop up shops

email and viral marketing

merchandising software

customer relationship management systems

netnography analysis

demographics

textile design principles textile production

WGSN Trend Forecasting Website for research worldwide

collaborate with the product development team

tech packs for garment production, cost sheets, BOM's

presentations and working in a team environment

colour theory and forecasting using WGSN & Pantone Colour System

collaborate with the sales reps & buyers

retail floor plan and layout to merchandise the collection

POS system to track & analyze sales and inventory

use research to obtain a budget for buying

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what measures are included in retail analytics

catwalk analysis reports

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WGSN:

trend forecasting

colour forecasting

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leadership skills

CRM - customer relationship management

leadership skill development

pop up shops

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mobile pop up shop - airstream

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search engine optimization

logistics

customs & duties

return policies

corporate social responsibility

inventory management

vendor/retail relationship

buying/selling

distribution strategy

channel management

direct/indirect channels

negotiation strategies

global sourcing and new product development

logistics and import/export process

purchase order process and methods of payment

cost minimization

profit maximization criterion

risk reduction criterion

sourcing options

direct sourcing

full package sourcing

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International trade organizations

recognize the use of technology in conducting marketing research
-identify problems and opportunities with emerging technologies

conduct secondary research analysis

search engine optimization

**recognize the need for qualitative and quantitative research

conduct research for new products

analyze past sales

understand customer needs internal and external

contribute to marketing plan initiatives for new product

sourcing

assess customer needs

enhance loyalty strategies

determine ways to improve ability to meet consumer needs

conduct business in ethical manner

team building skills

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mentoring

collaborate with co-workers

event planning

closing the sale

ongoing relationship with customer

professional sales presentations

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Event planning and public relations

  1. Develop, and document the maintenance of a personal and professional development plan to enhance work competencies in the fashion merchandising industry.
    

methods of professional development

fabric

brief history

properties of natural and womanmade farbics

knits and wovenns

colour & design

function & aestehtics

cost, availability and sustainability

choosing for garment construction & costng

recognize the value of professional assoications and designmatin

research and analyze current and up to date on issues impacting the industry

identify areas for ongoing growth and development

identify professional skills, attitudes, knowledge and experience

portfolios, resumes, interviews, webpages

self-reflection and self-evaluation

develop realistic strategies for meeting learning goals

personal health including work/life balance

eco friendly fabrics/ environmental impact

eco friendly fabrics/ environmental impact

fair trade

the impact of fast fashion

filling landfills