Brainstorming: fashion merchandizing knowledge/concepts; abilities/skills & attitudes/behaviours
1. Monitor the influence of relevant economic, political, cultural and psychological factors on domestic and global fashion merchandizing trends. .
trend forecasting
psychology of branding
history of fashion
effects of political issues (war, famine, drought,)
feminism
feminism
overcoming cultural and language barriers
recycling historical fashion trends
Incorporate market analyses and trend forecasts in the fashion industry in the development of a strategic business plan.
trend forecasting
oral presentation skills
macro trends
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colour forecasting
analyzing a business plan
Apply retail mathematical principles and financial management practices in compliance with pertinent legislations, to recurring decisions in a fashion merchandising or fashion retail environment.
Evaluate previous sales, trend analysis, target markets, and garment production processes to select textile and merchandise assortment for the upcoming season.
Apply theories and best practices in Human Resource Management and Leadership to the development and maintenance of professional relationships with employees, customers and external business partners.
Integrate a profitable mix of multi-channel retail methods that ensures a seamless experience for local and international customers. (promotion)
Apply basic supply chain management principles to the management of resource inventories and product distribution processes.
Evaluate and incorporate existing and emerging technologies to conduct trend forecasting research and analysis
12 NEW. :Develop Integrated Marketing Communications and professional sales techniques and techniques event planning (place)
Collaborate with a cross-functional product development team to design, create and update apparel products to bring to market.
Adhere to principles of global ethical citizenship when conducting all production processes, business transactions and communications.
develop a personal value system by recognizing the differing perspectives regarding the treatment of animals raised domestically for their fur
recognize the differing perspectives regarding cultural appropriation of iconography of another culture
over consumption and its effect on the environment
advertising and its goal of convincing people to buy things they don't need - for the sake of growing the economy
creating cheap versions of popular brands - forgery
sweat shops - the horrible treatment of the underprivileged - including children
ethical issues of circumventing our laws by producing products in another country
how does the fashion industry contribute to the divisiveness of the haves and the have nots by creating status symbols that many can't afford (or something like that)
blood diamonds
express concern over the promotion of an "idealized image" and its contribution to negative body images
history of costume
historical research techniques
historical sewing techniques
working with museums and curators
how to do this research yourself, when you've been asked to produce something that the general public is not interested in - YET?
authenticity of fabric and fasteners
open mind to all body types (attitude)
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to be able to come up with innovative ideas and be up to speed with current trends
To work efficiently and up to speed with the fast evolving world of fashion and technology alike
creating an online store.
Website creation linked to social media accounts and online store.
local expectations for an easy to shop store: pays attention to visual details, cleanliness, location, helpful staff, layout of merchandise
Both online and on location retail methods are aesthetically pleasing to the customers' eye to attract the clients
Skills for a well rounded and independent business owner
Budgets for various aspects of a fashion merchandising or retail related career.
To see what will sell
figuring out the number of garments to buy in a specific style for the up coming season
to become pro-active
Have a "Master Mind Team" of reliable, dedicated, inspiring individuals on your team to lead by example for the rest of the team as the business grows
Looking at inspirational/ successful individuals within the industry and mirror their efforts and strategies for success
Always treating others with the same respect that you would treat your boss (clients, employees, etc.)
word of mouth (always show a professional conduct- on and off "duty")
Always be thankful for opportunities given to you
know the importance of thank you cards, professional appearance, and pleasant mannerism
develop strong work ethics when given an opportunity
Niche specific needs: example Sport Hijabs for Muslim Female Athletes.
Ex. Sport Hiijabs
Efficient Visual Contents that require little wording explenation
Inspiration from various past periods and cultures to carry over in the modern day and to create a new
Being a people person to understand the views of others (ex. on lengths of skirts etc.) and provide garments that satisfy varius political, cultural and cultural groups)
Function of the clothing/ accessibility
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Being Innovative to set your self apart from the rest
organizational culture & behavior
management principles
New ways to make the job/work more efficient/ in terms of profit/ time
Satisfied costumer means loyal customer.
design team to develop a cross functional product with the clients' best interest (in terms of cost/quality/value)
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Working in Theatre
As a Cutter/Patternmaker
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market analysis
competitive analysis
4P's - product, price, promotion, place
SWOT Analysis
so what makes a business plan strategic?
portfolio matrix
market segmentation
developing objectives
determining target market
4P's strategies
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markups, discounts, sales, volume discounts
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financial analysis - profit and loss
pricing strategies and management
price laws and regulations
competitive pricing analysis
FOB origin, destination, shipping terms
logisitcs
inventory management
Social media trends
marketing design technologies
website
mobile marketing - apps
pop up shops
email and viral marketing
merchandising software
customer relationship management systems
netnography analysis
demographics
textile design principles textile production
WGSN Trend Forecasting Website for research worldwide
collaborate with the product development team
tech packs for garment production, cost sheets, BOM's
presentations and working in a team environment
colour theory and forecasting using WGSN & Pantone Colour System
collaborate with the sales reps & buyers
retail floor plan and layout to merchandise the collection
POS system to track & analyze sales and inventory
use research to obtain a budget for buying
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what measures are included in retail analytics
catwalk analysis reports
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WGSN:
trend forecasting
colour forecasting
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leadership skills
CRM - customer relationship management
leadership skill development
pop up shops
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mobile pop up shop - airstream
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search engine optimization
logistics
customs & duties
return policies
corporate social responsibility
inventory management
vendor/retail relationship
buying/selling
distribution strategy
channel management
direct/indirect channels
negotiation strategies
global sourcing and new product development
logistics and import/export process
purchase order process and methods of payment
cost minimization
profit maximization criterion
risk reduction criterion
sourcing options
direct sourcing
full package sourcing
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International trade organizations
recognize the use of technology in conducting marketing research
-identify problems and opportunities with emerging technologies
conduct secondary research analysis
search engine optimization
**recognize the need for qualitative and quantitative research
conduct research for new products
analyze past sales
understand customer needs internal and external
contribute to marketing plan initiatives for new product
sourcing
assess customer needs
enhance loyalty strategies
determine ways to improve ability to meet consumer needs
conduct business in ethical manner
team building skills
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mentoring
collaborate with co-workers
event planning
closing the sale
ongoing relationship with customer
professional sales presentations
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Event planning and public relations
Develop, and document the maintenance of a personal and professional development plan to enhance work competencies in the fashion merchandising industry.
methods of professional development
fabric
brief history
properties of natural and womanmade farbics
knits and wovenns
colour & design
function & aestehtics
cost, availability and sustainability
choosing for garment construction & costng
recognize the value of professional assoications and designmatin
research and analyze current and up to date on issues impacting the industry
identify areas for ongoing growth and development
identify professional skills, attitudes, knowledge and experience
portfolios, resumes, interviews, webpages
self-reflection and self-evaluation
develop realistic strategies for meeting learning goals
personal health including work/life balance
eco friendly fabrics/ environmental impact
eco friendly fabrics/ environmental impact
fair trade
the impact of fast fashion
filling landfills