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l7: Designing and Packing experiences (I) (DESTINATION RESEARCH…
l7: Designing and Packing
experiences (I)
DESTINATION RESEARCH
Components of travel package: PUSH/PULL
Marketing
Segmentation: Needs/Wants
Company objectives and reseources
Segment size and growth/structural attractiveness
Destination
Infrastructures: flights, airport, road,
Potential problems (weather, hygiene, culture, language, tour operations)
Marketing support
Calendar of events
Attractions
Pull Factors
Inspection: nature, estimated driving time, parking area and fee, onsite tour guide and cost, entrance fee, estimated time on site, availability of f&b
Acommodation
Type of accommodation and capacity of each type
Hotel inspection: type and standard (hotel, hostel), location and surroungings, number of rooms, f&b facil, parking, recreational facil, service charge, complimentary, image target audience
F&B
Pull factors
Types of food and dining experience
Type of cuisine, menu price, image, service style, accessibility, capacity, operating day and time, complimentary
Other Facilities
Entertainment, shopping, nightlife facil
Lifestyle of the destination
Outlet inspection: operating hours, location/accessibility, average expenses, safety issues, type of facility
TOUR ITINERARY
Itinerary development: Things to consider
Meals Plan
Interesting Itinerary?
Mistakes to avoid
Type of itinerary
TYPE OF TRAVEL PACKAGES
Hosted Tour
Minimal structured, offer service of a host
Host: Inbound travel operator
Buy their own ticket, to the destination to join the tour
Escorted Tour
Most structured. Host = outbound travel operator (tour leader)
Pre-arranged trip, regimented
Independent Tours
Free and easy package. Least structured
Popular amongst the experienced and adventurous public
Include: air transport, accom, occasionally transfers