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Biz of designing & packaging exp 1 (Travel package (Itinerary: details…
Biz of designing & packaging exp 1
Travel package
consist of
sightseeing tour
travel insurance
accommodation
Push & Pull factors
3 types
Independent
LEAST structured, peep on their own
popular among travelling public, especially EXPERIENCED & ADVENTUROUS ones
include air transport & accommodation
Hosted
MINIMAL structure, offer service of host
host: INBOUND tour operator
host offer & conduct destination itinerary that may last a few days
customer will buy own tix to destination & join tour
Escorted
MOST structured, escort/tour leader (emp from OUTBOUND tour operator), is with group
ALL details of trip is PRE-ARRANGED, customers have nothing to worry/plan
normally organised
Itinerary: details of package
Travel schedule: list day-to-day activities (provided by travel agent/tour operator)
contains details
flights
accommodation
sightseeing activities
scheduled meals
free time
other activities(optional tours/suggestions)
things to consider
match pdt to market
determine
length of tour
operation period
departure day VS flight avail
time allocation
minus flight hours & other travelling time
shopping & free time (plan as last)
sightseeing & visits to attractions with scheduled meals
Schedule city as early as possible
prefer as FIRST activity when arrive
orientation around city
hotel
arrange from lowest to highest standard(5 star on last day)
limit no. of hotel use
align with company's image
activity arrangement: save BEST for LAST
have hands on, meals on the move & audience participation at show
plan interesting & efficient routing(dont backtrack)
plan reasonable load for each day
meals
not necessary to include EVERY meal, have variety
Full board
almost ALL meals included
Half board
only breakfast included
American / continental breakfast
mistakes to avoid
cutting cost to bones= affect quality
back tracking
long journeys
poor selection of accommodation & restaurants
2 types
brochure
preview of travel exp
activities of day
scheduled meals & venues
accommodation & transport
client
similar to brochure
details of activities with SPECIFIC departure time
Flight estimated departure time(EDT) & EAT
Destination research consideration
marketing
market segment
needs & wants
size & growth
company obj & resources
destination research
infrastructure: airport, flight & road system
Pull : visitor attractions
good to fill gap between 2 major activity or break with a must see attraction
inspection
nature of attraction
estimated travel time
on site tour guide & cost
parking area & fee
accommodation
type of accommodation & capacity
hotel inspection
type & standard
location & surroundings
recreational facilities
no. of rooms
Pull: F&B
type of food & dining exp
outlet inspection
type of cuisine, menu & price
location & accessibility
capacity
operating day & time
potential prob: weather, language, tour operations
Other facilities
entertainment, recreation, shopping, nightlife facilities
lifestyle of destination
outlet inspection
type of faci
operating hours
location & accessibilty
safety issues
source of info
internet
airlines
hotels
field trips
importance
first hand info
promote pdt better
facilitate nego with suppliers