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Honda (Threats (Ridesharing, Zipcar, Trends, younger generations not…
Honda
Threats
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Trends, younger generations not valuing car ownership
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Opportunities
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Hydrogen Fuel Cells in Cars
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Strengths
97% of vehicles sold in US produced in North America
Honda's overall profit in 2016 has grown exponentially compared to the U.S car industry as a whole(Forbes)
holds approximately 9.9% US market share
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