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marketing (Designing a Customer-Driven Marketing Strategy & …
marketing
Designing
a Customer-Driven Marketing Strategy
&
Marketing Mix
11- Marketing Channels
12- Retailing and Wholesaling
10- Pricing: Understanding & Capturing Customer value
13- Communicating Customer Value: Advertising & Public Relations
9- Brand Strategy & Management
14- Personal Selling & Sales Promotion
15- Direct, Online, Social Media, & Mobile Marketing
8- Developing and Managing Products and Services
7- Segmentation, Targeting, and positioning
16- The Global Market Place
Defining Marketing & Marketing Process
1- Creating & Capturing Customer Value
2- Company & Marketing Strategy: Partnering to Build Customer Relationship
3- Sustainable Marketing, Social Responsibility, and Ethics
Understanding Market Place & Consumer
4- Analyzing the marketing Enviroment
5- Managing Marketing Information to Gain Customer Insight
6- Understanding Consumer & Business Buyer Behaviour