L9: The Basis for Demand for Leisure

ECONOMIC OF DEMAND

Psychological and Social Influences on demand

PATTERNS OF DEMAND

DEMAND FOR LEISURE

Definition of Demand

Elements of Demand

Demand = Participation?

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Describe a relationship between quantities of a product that people will purchase and the prices they will pay.

Ability and willingness to pay for the product that is desired

Latent or Suppressed Demand

Effective, Expressed or Actual Demand

Actual number of participant

Unfullfilled or unsatisfied demand

Deferred Demand

Potential Demand

Economic concept

Desire may become effective in the future if circumstances change e.g health condition change, job requirements

Unfulfiled due to a lack of facilities

Unfulfilled due to a lack of personal resources e.g income

e.g ice skating ring unavailable. demand will be deferred until it is built.

E.g pay rise, additional annual leave

No Demand

Do not desire leisure

Reduce number of no demand people and influence them to be part of effective demand

PRICE

INCOME

Attitudes, Values and Motivations

Attitude: Learned predisposition to respond in a consistent manner with regards to the situation

Value: Belief that a specific mode of conduct is personally or socially preferable to an opposite mode of conduct.

Motivation: A force that leads people to seek certain goals in relation to their needs.

Temporal Patterns

Spatial Patterns

Change in demand: economic change, fashion and trends, recession, technology changes

Determined by location of resource and facilities

Analysed long term and short term

Ability and willingness of people to travel to such locations due to the cost (money and time)

Small amount of time on the leisure activity = people will not be prepared to invest a lengthy period of travel.

Price of leisure: entrance charge, transport, accom, meals, equipment, clothing,

  • Average cost of participation. The higher the average cost of leisure, the lower the participation rate.

Facilitate future planning.

  • The marginal cost: determine the freq of participation

Positive relationship: income = leisure

Elastic: Sensitive to price change. (Number of substitutes, necessity, addictiveness, consumer awareness) Inelastic: Unresponsive.

May switch to certain forms of leisure when income rise

Leisure is taken at the expense of income - issue of leisure-income trade-off. (spends time on leisure, time could be used to earn income instead. )