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L10: The future of Travel & Leisure (The Various Changes…
L10: The future of Travel & Leisure
The Various Changes
Economic changes
Environmental
Extinct/Endangered species worldwide
Save the earth and human
Demographic changes
Technological changes
Global security and safety
Ethical and moral issues
Patterns of t&l
Challenges for the t&l industry
IMPACT ON TRAVEL AND LEISURE
Global Network
Social networks, blogging, email requires new taste, interest, awareness, destinations, ideas
Being 'on-line' is the most important activity in terms of leisure time used
Quest for Experiences
Experience have attained greater meaning than products
More emphasis on: personalization, customization, uniqueness, satisfaction
Educated Consumer
Key driver in authenticity
Prior knowledge about the destination
Educated society
High awareness of sustainability, high substantial proportion adopting recycling practices
Time pressure
Maximize efficient use of time (shopping center with cinemas and restaurants)
Growing needs for authentic activities
Better technology = search for more authentic experiences
Affluent Consumer
Desire for new experience
Luxury is now mainstream
Desire for real and unstagged experiences
Improved quality of life and enhanced sense of self
Busy lifestyle
''Working under pressure'' is a norm
role of natural setting in reducing stress
leisure is related to career breaks
Demographic
Race: Determine cultural attitudes, traditions and lifestyle
Marital status and family: Determines the opportunity for leisure involvement for both children and adults
Health: overall health condition at any age will limit or allow leisure activity involvement
Place of residence: living in countryside or metropolitan areas have influence on leisure needs