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data science for studying social attitudes, latent cognitive factors…

- - - - word2vec
  - - - modeling tone and sentiment of news
        
        the project for excelence in journalism
        
        general sentiment
        
        which fetures and sentiments are of interest
      - modeling and traccking specific semantic topic
- - - - to model tone of news coverage
    - - observed that: despite TR's statements had negative tone, but since his statements were unexpected, he made large the share of voice. being on the news headline made him stronger
- - - - induces a connection between linguistic categories that represent the names of entities and stable, affective meanings of these entities
      - a particular measurement system for behaviors, identities, settings and modifiers, which I will collectively refer to as entities
        
        fundamental affective meaning of each entity
        
        activity
        
        level of activity/passivity
        
        potency
        
        describes the powerfulness/weakness of a given entity
        
        evaluation
        
        evaluation dimension describes the goodness/badness of an entity