data science for studying social attitudes, latent cognitive factors

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topic modeling algorithm

inputs and configuration options

word2vec

hypothesis

golas

modeling tone and sentiment of news

modeling and traccking specific semantic topic

a case study: USA election of 2016 .

observation:analysis of share of voice

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polls and news

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why to use it? modeling correlation of sales and advertiesement

the project for excelence in journalism

general sentiment

which fetures and sentiments are of interest

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to model tone of news coverage

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tone of news models

what latent factors?

observed that: despite TR's statements had negative tone, but since his statements were unexpected, he made large the share of voice. being on the news headline made him stronger

components of the model

language model component

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ACT-GMM component

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induces a connection between linguistic categories that represent the names of entities and stable, affective meanings of these entities

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a particular measurement system for behaviors, identities, settings and modifiers, which I will collectively refer to as entities

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fundamental affective meaning of each entity

activity

potency

evaluation

evaluation dimension describes the goodness/badness of an entity

describes the powerfulness/weakness of a given entity

level of activity/passivity