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POUNDLAND BRIEF (Some of the points the brief asks us to promote/focus…
POUNDLAND BRIEF
Some of the points the brief asks us to promote/focus upon in the brief to make the brand more modern.
Purpose
The purpose of the store would be the same; to sell goods at a value of £1. This would not have to be changed, unless they consider selling a wider variety of goods.
New Name
We do not believe that Poundland would require a new name to be modernised for a new target audience. Poudnland alone is a well-known brand, and chaning the name could lose interest.
Logos/Signage
Creating a new logo and having it different to the original could portray the brand as more of a modern brand, rather than an old one. Using neutral colours so it does not contrast against genders, but having it similar to the previous one so that audiences would know what the store is.
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Poundland
What is Poundland?
Poundland is a chain store in the UK that has 896 stores as of 2016. The store sells a variety of goods such as food, drink, deodorant etc, all for the price of £1 each.
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