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Advertising (VOC (to broadcast (a new ad), piracy is a big deal…
Advertising
VOC
to broadcast (a new ad)
piracy is a big deal (Raubkopieren)
to hold the copyright of
to deceive, to fool, to cheat, to mislead, to delude
to enhance sth (hervorheben, verstärken)
to go viral (to quickly become extremely popular on the Internet through social media)
... is a key communication instrument
to make a company more tangible/accesible to new target groups
to influence the potential=prospective clients
to promote
obscene (obszön) or offensive (anstößig, beleidigend)
permission/approval needed sometimes
to convert as many of the (website)visitors as possible into customers
to spend enormous amounts of money targeting children with commercials
to ban all/certain kinds of adverts
limiting advertising aimed at children
to avoid viewers switching over to another channel
to approach a customer/client (sich an den Kunden wenden)
the best way to appeal to young students is to
types
sandwich-board man
sponsoring
on cars, trucks, shirts etc.
branding (brand tribes; "nike-person", "tommyH-girl")
printed ads
classified ad (Kleinanzeige)
tarpaulin (Plane) mostly made of plastic
on TV (commercial channels)
concealed advertising (Schleichwerbung)
during prime-time breaks
word-of-mouth ads (Mundpropaganda)
billboards (Reklametafel)
online ads
social media platforms
famous people endouring products
AIDA-formula
Attetion
Headlines increase response by 1,8%; "Attention-Grabbing-Headlines", eye-catcher
get ppl to read the full the whole text
to consequently focus on the target audience - specific
slogans
speak directly to them ("The cheapest tents you´ll ever find")
to run the ad in the right business section
Interest (rational)
to develope their interest
Focus on reader (what will they gain, how can they improve, what r they subconsciously wanting)
Desire (appealing/trigger to the emotions)
subconsciously
Once u have them interested u have to make them desire what u offer
gains: admiration, get noticed, feel special/wonderful - triggering their emotions
desirable to own , makes u special etc.
to incite the buyinf feeling (anregen)
Action
to compel the ppl to act (zwingen, dazu drängen)
ppl need to act today in order to get the product for that low price
time-limited offer compels to buy immediately "the offer will expire tomorrow"
Analysing&describing ads
some visual effects are used, ... is a central part of the ad, to mention the benefit,to get ppl´s attention, to fulfill a desire, to make sb desire sth, to direct ppl´s towards sth., the bold-faced sections of the ad stand out,...
at the top/bottom, on the right hand corner/side, in the background/foreground, written in bold/capital letters/lower cases,in smal print, printed in italics, the ad says,...