What It Means to Work Here (Finding Your Signature (Target a segment of…
What It Means to Work Here
Orgs must be able to tell new and prospective hires what makes them unique in order to keep them.
Provide a "signature experience": tells the right story about the org.
Bring Distinctiveness to Life
Signature experience is created "by a bundle of everyday routines, or signature processes, which are tricky for competitors to imitate."
Example: Whole Foods
Team-based hiring: potential hires are informed that each dept in each store is an entrepreneurial team. After 4-week period, team votes on new hire
Trial Under Fire: Three-month immersion process. Month 1: fast-paced creative projects. Month 2: project team shuffling. Month 3: personal initiative
The Container Store
Extensive training and indoctrination in a proven approach: gaining knowledge of products, processes, and values, plus other actions
Finding Your Signature
Target a segment of potential employees
Methodically search employees with the right fit
Understand needs for targeted employees
Address specific business needs
Ex: BP - Created a peer assis experience when combining 5 separate organizations. Goal was to exchange ideas and information.
Identify and Preserve History
Identify what makes the org unique. Ex: RBC identifying its history and the types of employees that thrive in that environment.
Share Your Stories
Ensure new hires understand culture and story.
Ex Starbucks: First Impressions workshop. 24-hour paid training dedicated to coffee and creating a positive customer experience
Strive for Consistency
An experience must have consistent messaging to employees and processes. Research: one of the most common causes of low engagement is when the job doesn't meet the advertisement
Courage of Your Convictions
Understand that culture of an org won't appeal to everyone. There's no perfect signature experience
Mgmt must understand and ensure processes and procedures are in place to protect signature experience