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Building Competitive Advantage Through Functional-Level Strategies…
Building Competitive Advantage Through Functional-Level Strategies
Functional strategies
Efficiency
Quality
Innovation
Customer Responsiveness
Achieving Superior Efficiency
Efficiency and Economies of Scale
Economies of scale
Diseconomies of Scale
Efficiency and Learning Effects
Efficiency and the Experience Curve
Efficiency, Flexible Production Systems, and Mass Customization
Marketing and Efficiency
Materials Management, Just-In-Time Systems, and Efficiency
Achieving Superior Quality
Attaining Superior Reliability
Implementing Reliability Improvement Methologies
Improving Quality as Excellence
Achieving superior Innovation
The High Failure Rate of Innovation
Achieving Superior Responsiveness to Customers
Satisfying Customer Needs
