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THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY (The Five Competitive…
THE FIVE
COMPETITIVE
FORCES THAT
SHAPE
STRATEGY
Factors, Not Forces
Industri Growth Rate
Technology and Innovation
Government
Complementary Products and Services
The Five Competitive Forces
Threat of New Entrants
Bargaining of Buyers
Threat of substitute Products or Services
#
Bargaining of Suppliers
Rivalry among Existing competitors
#
Changes in Industry Structure
Shifting threat of new entry
Changing supplier or Buying Power
Shifting threat of Substitution
New Basas of rivalry
Implications for Strategy
Positioning the company
Exploiting Industry Change
Shaping industry structure
Defining the industry
Competition and Value!