Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Research (MR process (Identify the problem (A. Ascertain Objective,…
Market Research
MR process
-
- Designing the study / survey
-
-
-
-
-
-
-
What MR does ?
Provide behavioral information, who buy what and how
Generate, refine and evaluate the market activities, as result, this should improve business operations
-
-
-
-
2 basic domains
Problem identification
-
-
-
-
-
-
Business trends: social media, regulatory changes etc
Problem solving
Segmentation: group customers, figure out preferences
-
-
-
-