Know organisational standards and expectations for customer service
Know the organisation’s policy, procedures, and systems for obtaining customer feedback
Understand the difference between qualitative and quantitative customer feedback, and how both can be used to inform analysis
Know how to benchmark the quality of the organisation’s customer feedback
Know the customer satisfaction survey, feedback and measuring methods that are suitable for the organisation
Know how to create and interpret customer profiles
Understand the factors that make customers satisfied
Understand the legal and regulatory framework within which you work, including customer and consumer rights, relevant codes of practice and ethical codes
Know the strengths and weaknesses of the organisation’s products and services in terms of customer satisfaction
Know how to use feedback to modify the team’s way of working, when feedback received could be of importance to the wider organisation, and to whom this should be reported
Know the importance of achieving customer satisfaction in a competitive environment or an environment where high levels of service are expected
Know the legal, regulatory and ethical requirements impacting upon marketing and promotions in the hospitality sector
Know current marketing developments in the hospitality sector
Understand the organisation's actual and potential customer base
Understand the needs and expectations of the organisation's actual and potential customers
Know where to access sources of information that can aid monitoring and evaluation of promotions and marketing
Know the current legal, regulatory and ethical requirements, codes of practice and organisational policies and procedures relating to branding
Understand methods for championing the characteristics of a brand and their advantages and disadvantages
Know how to ensure that all staff understand why behaviour needs to be consistent with brand characteristics and values
Know how to track perceptions of the brand