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Web Banners (Audience (Car Drivers, Future Drivers, Learner Drivers),…
Web Banners
Audience
Car Drivers
Future Drivers
Learner Drivers
Purpose
Improve safety for cyclists
Raise awareness of cycling
Banner 1
Concept
Increase passing space
Give cyclists room
Size
Pop under
720x300
Content
Images
Bike
Road
Car
Text
Explain danger
State safe passing distance
Highway code rule
Banner 2
Concept
It's okay to ride two abreast
It has benefits to cars too
Size
Half page ad
300x600
Content
Images
Car
Bike
Road
text
Riding two abreast
Explain how it can benefit cars
Style
Design rules
Contrast
Repetition
Allignment
Proximity
House style
Colours
Fonts
Titles/Headings/Impact
Size
Typeface
Attributes
Bold
Body
Size
Typeface
Graphical features
Textures
Shapes
Boarders
gradients