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Web Banners (Audience (Car drivers, Learner drivers, Future drivers),…
Web
Banners
Audience
Car drivers
Learner drivers
Future drivers
Purpose
Improve safety for cyclists
Raise awareness of cycling
Banner 1
Content
images
road
car
bike
text
explain danger
state safe passing distance
Highway Code rule
Concept
Increase passing space
Give cyclists room
Size
Pop Under
720x300 px
Banner 2
Concept
It's OK to ride TWO abreast
It has benefits to cars too!
Size
Half-Page ad
300x600px
Content
images
text
style
house style
#
#
colours
fonts
titles/headings/impact
typeface
size
attributes
Bold
body
size
typeface
graphical features
borders
shapes
textures
gradients
design rules
contrast
repetition
alignment
proximity