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Data Service - Media (STEPs (1. GTM Implementation & GA Reporting, 2.…
Data Service - Media
STEPs
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4. Reporting: Site(Biz), Digital Media, Competitor, Industry
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6. Work flow: Marketing generate leads with cases and reporting demo; Analyst provide analysis and assist tracking implementation; Analyst explain on reporting services the 1st time for free; Paid Clients have free Bi-Weekly Analyst session, with Competitor Analysis monitor & Advanced Industry Report
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1.2 External Data: qichacha, industry general, competitor monitor on social & ads, news, etc. - API
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2.4 ML Data Preparation: EstCTR VS Creatives, LPEX VS LP
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3.2 Auto Account Creation: KWs, Creatives from Database, Confidence Interval.
3.3 Account Optimization: QS, CPA/IS, SQR, A/B Testing, Conv. Funnel
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To Get There
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Jarvis: Surface to do list at diff stage- 1. Tracking, 2. QS (Kw,Ad,Ex,Bid) 3. Site check 4. If true, Up the Game. else keep rolling + extra data hook. #Use LPEX & LP for ML, summarize BP for industries' LPs
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Other Skills like Site Building & SEO,.etc
Reporting(Daily)
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(Site Check & Improvements) VAS
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Work Regular
CS1-KPI: Semi auto batch solve account problems :lock: Fetch template from similar industries and deliver materials for check. Also provide script option. #Javis, the real deal
Industry - Case studies, categories them for future content use : just as example to tell the story over and over again. Background Story, Owner character, Account CPA + Inquiry & Order Value, Video Wrap, Future expect. Why? Call us.
Industry 2nd use: Site, Keyword & Ad Ideas for less spending websites. (Optional as VTC)
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GTM & GA: Auto Report Services :star: 1. Give me url 2. Creative account via API 3. Install Tracking Code 4. Create GA account. 5. Generate Standard Report 6. Send report on schedule
Biz Model
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Postsell Commu: Update useful info like (testing results & other extra analysis), daily performance summary, industry new trend, competitor changes, big industry news, fun facts & gossip in the industry
Useful Everyday: Free Weekly Reporting, User Journey RT VI, Competitor Media & News Monitor(All that they care), Industry Benchmark
Monetization: Compelling competitor example data, should we test this portfolio of advertising? (If spent, personal analyst will directly communicate with you 2 times a week)
Marketing: Content
- Details Analysis on Account, Site, Creative Content at Ad Community - Sign up for Free account diagnosis(Also serve as Training)
- Free reporting Services Demo - Sign up for free data services
- Complete Industry Success Case - Sign up for free analysis on what makes it successful: Cool Visualization + Conv Funnel Story
- Bi-Weekly Data talk: Really Useful Info for the clients. All people can hear and spread
Tech
Data Crunching - ETL(API or Crawl) - Ads, GA, External, Social
Data Monetization - Analysis & Visulization #
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HR: Tech, Biz Analyst, Content provider, Creative People, Analyst Lead
Revenue: M Fee, Rebate, Creatives, Site, SEO, Social, Other Medias
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