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Employee Voice ('Employee Brand' (All Stars (successfully managed…
Employee Voice
'Employee Brand'
"the image an organization presents to its customers and other relevant stakeholders through its employees" (Mangold and Miles 2007, p. 404).
All Stars
successfully managed message systems; effective communication of brand image; uphold psychological contracts (p.406).
Strike-Out Kings
abundance of employees motivated by perceived violations of psychological contracts; hampered by low levels of knowledge and understanding of desired brand
Injured Reserves
abundance of employees motivated by perceived violations of psychological contracts; know the org. and understand its image but are unwilling or unable to deliver it
Rookies
Preponderance of employees who do not know or understand org's desired brand image, but still believe the psychological contracts are intact. "have little or no animosity toward the organization and would like to do a good job" (405).
Types (Dundon, Wilkinson, Marchington, Ackers (2004))
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Choice of Voice
employees more likely to use org. sanctioned voice when they perceive they will be heard and acted upon
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