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The Cafe - Increase Revenue / Sales - Business Problem (ONLINE :check: (e…
The Cafe - Increase Revenue / Sales - Business Problem
OFFLINE / IN-STORE
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Self Service In-Store Customer facing Tablet Ordering
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Improved Merchandising (large visual images and descriptions)
Large images
Prices are there
Customize Your Order
Don't feel rushed
Improve Order Accuracy and customer satisfaction (customer provides inputs)
Customer can provide all inputs and confirm
No waiting in a line up
Mobile phone rings when order is ready
Increased Sales
New Touchpoint will improve sales
More exposure to menu items
Less hassle for cashiers
"Bonus Cup Contest"
- Each cup has a special number that reveals a win/loss. # is sent to a text message number for chance to win :check:
Sales typically increase with contests and giveaways
Customers can win prizes
Increase customer loyalty
Community Night (Singer/Poetry/Arts)
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Improve customer turn out with community events
Build following of regular customers
Establish as a "go to" coffee shop
Improved value proposition
Quarterly Cafe Magazine :check:
Promote products and events to drive sales
Sell ad space to vendors
Promote seasonal products that are in-store
Tie to online (e-commerce)
ONLINE
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Email Promotions - drive customers in store to buy
e-Commerce: Sell vendor goods for increased revenues
Sell vendor teas, coffees
Sell cups and mugs
Sell DIY products
Sell Clothing
e-Coupons - Email coupons and specials to customers
Order Coffee/Food Online and Get Delivery to Work/School
increase sales and delivery through verified customers to avoid risks
Mobile Promotions - In App promotions to drive in-store sales
Online Cafe Magazine
Offer coupons and seasonal promotions to increase in-store and online sales
ANALYTICS PLATFORM
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Track in store store and offline conversions
Measure the results to make corrections
In-store video analytics to track customer behaviours and time in store
Use data to support effectiveness of below proposed marketing programs