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Building Competitive Advantage Through Functional-Level Strategies…
Building Competitive Advantage Through Functional-Level Strategies
Functional-level strategies
:arrow_up:effectiveness and efficiency, quality :ok_hand::skin-tone-2:, innovation :new: customer responsiveness :silhouettes::telephone_receiver:
Superior efficiency
Economies of Scale
Spread fixed costs
Produce in large volumes
Learning effects: cost savings
Experience curve
Diseconomies of scale
Unit cost:arrow_heading_up:
Flexible production technology
Mass customization
Materials Management
Just -In-Time inventory system
Supply chain management
R&D
Human Resource :silhouettes: :silhouette:
Hiring strategy
Employee training
Self - managing teams
Pay for performance
Information Systems :computer:
Infrastructure :man_in_business_suit_levitating: :classical_building:
Superior Quality
As reliability
Total Quality Management TQM
Seniors agree to quality program :checkered_flag:
Individual must be identified to lead it :<3:
Identify defects from processes :star:
Create metrics :bar_chart:
Set challenging goal :lock:
Employees participation :speech_balloon:
Work with suppliers :construction_worker: :silhouettes:
Design products with fewer parts :pencil2:
Cooperation among functions :recycle:
As excellence
1.Collect MKT intelligence, identify attributes
Design the products with the attributes
Decide what to promote and how to position them
Produce improvements
Superior Innovation
High failure rate
Technology poorly commercialized :-1::skin-tone-2: :chart_with_downwards_trend:
Poor positioning strategy :red_cross: :red_flag:
Demand uncertain :chart_with_upwards_trend::!?:
Reducing failures
Tight ntegration between R&D, production and mkt. :bulb: :recycle:
Superior Responsiveness to Customers
Focusing on the customer
Demonstrating leadership
Shaping employee attitudes
Knowing customer needs :telephone_receiver::nerd_face:
Satisfying customer needs
Customization
Response time
¨Las estrategias funcionales están relacionadas a los bloques genéricos de formación de la ventaja competitiva: Logros superiores en eficiencia, calidad, innovación y capacidad de satisfacer las necesidades del beneficiario¨ (Economía y Negocios, 2015).
Economía y Negocios. (2015). Estrategia competitiva y estrategias funcionales. Recuperado de
http://www.economiaynegocios.cl/noticias/noticias.asp?id=176049
