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Waggl (Projects/Opportunity (Ideas (Website (Resource for easy customer…
Waggl
Projects/Opportunity
Ideas
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For every pulse you send out, you earn honey points in order to order swag from their store
Summary stat email for users of Waggl like Uber sends out for riders - but use it to be fun (spirit animal, etc.)
Gamification in the backend of the website so each customer has a very interactive experience. Perhaps utilize a badge system to engage and inspire people
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Back end for the business development people so you know what is the most important piece of of the proposal. Web hooks from Sales Force to generate reports for the bizdev team.
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Help streamline the sherpa account maangements. Want a scalable program that ensures every customer has the same experience
Gift package for the pilot folk (box, item, all the awesome branded items that makes people feel waggl) - want something with virality
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Growth hacking - using the product with pro-tips in your business. It's delightful for participatings, admins, powerfu for leaders.
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Social media strategy (what we're doing isn't in alignment with our brand, it isn't intentional, it's filler content)
Need marketing/branding/content marketing strategy/social marketing strategy, etc. They want processes put in place so we need to build their strategic.
We will give them brand guidelines round 1, pricing, and strategy by end of the month :explode::explode::explode:
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Stories To Tell
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EBAY - has a contract with Glint and is using Waggl to effect change before their next pulse with Glint
Make the world better - every single one of our people has their own mission of bettering the world.
Positive generative platform: solicits ideas, provides a forum for ideas, allows ideas to build on one another in real time, focuses on contributions in a way that builds community
Company after hurricane Matthew- asked employee base "how can we help and give back to people" - they had great responses about where to use capabilities.
How Waggl makes a difference: CES, changes the business from being 6 guys in a boardroom to real organizational change. IE Orientation - $800/hd, 500 people/yr. We made the decisions based on emotion and feedback.
The Bee Story: collective information. Waggl is the name of the dance the bees do. Problem a good sample for an animation
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Juniper - analysis of the risk-taking culture. Used Waggl to prioritize the innovation ideas. Improving and justifying the ROI. How Waggl has made the company money
Ellie May - one of the top mortgage processers. They IPOed last year. They're a rising star in the industry. They do so much Waggling - good to tie our rising star to their rising star.
Children's health, nursing engagement. physician engagement. Good story for targeting the healthcare industry (healthcare = anything with patients)
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:fire: Goals :!!:
We have a lot of ideas where we want to focus. We haven't actually focused. "We said healthcare and these are the 10 things we did to focus on healthcare"
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Marketing dept - 500 appts/sales conversations is the goal this year. All shared activites around evolving our brand
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Creating a consistent experience everywhere you experience Waggl feels the same. "This is Waggl and I'm not confused" - coherent, sophisticated
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How to fail
Spinning wheels. I don't mind failing and trying something else, but I don't want to stay stagnant.
Slow to start. We have to come out really really strong with materials for our customers in order to murder our third and fourth quarters.
Creatively proactive is what we're looking for. Do some thinking and work on it - we don't want to have to do the thinking and perpetuate the conversation. We want to respond.
We need to collaborate with a marketing agency, we're running lean and mean this year. We have two full time marketing people on our staff. Get a marketing machine going.
ETC needs to reflect back the projects and what needs to be prioritized. How ot lay this out logically. Activation timeline.
Challenges
Messaging opportunity: making sure the Waggl positioning is all-encompassing for the stuff we' offer and the problems solved, without scaring off the person who just wants to make their event better, for example.
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How do we find, build, and communicate stories to leverage all the opportunities
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Education gap between leadership and front line - we dont' educate because we don't tell anyone they're wrong. Instead "don't you think it would be helpful to have all the canoes pointing in one direction.
Lots of people haven't heard of us. Our competitors are outspending us in marketing dollars by significant multiples.
Getting people to understand the experience when a Waggl human is not around. Our experience is so different when they meet us
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General About
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How to sell: most start with culture or event , etc. , then learn about the other stuff it does
Customer Types
Docent: Self-managing, more about quarterly checkins. Maybe they're hands on, most of the time their initiative is pretty simple and their project is just smaller
Sherpa: huge project, big company, regular calls, very labor intensive, lots of different reporting types. Huge organization.
Gifts
Honey, coffee cup thing. They are received at the end of the pilot and third quarter of the annual
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Impact
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Events
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:explode:Juniper customer conference, team dedicated to creating this event. It usually takes months to create content. They collapsed the strategy surrounding that planning. Let people attending the event, plan the event
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Strategy
C-suite, business leader
Ties to a businesses strategic goals. Set goals, did we reach the goals, did we improve. Year over year usually. Financial data and year end reports to find out if the strategic goals were accomplished. NOW with Waggl, you can check in all along the way to make sure course is being directed appropriately. Anywhere it's not being met, we can idnetify the problem and focus coaching and targeting to make it work.
Building strategy. Leaders in large organization have ex 250+ leaders reporting in. How do you engage the top leaders in your organization to instruct, or design strategy Pulse, where do we want to grow. IE international sales, send another pulse to pinpoint the top performing answers. It's a work tool
Communities
:explode:Membership aueicnes (NCHRA) has HR professionals, conferences, events, etc. They want to be considered the HR go to in northern Califronia. Poll membership audiences - top things we'll be putting money toward. Very community focused. Live pulsing when members are in person in a room -
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Research tool
Consumer product/Consumer brand
Purse example - what does the perfect bag have, design it, I want a can of soda, I want a wristlet. They cget all the feedback to go back directly to the manufacturer. Creating a ready buy audience
Not an open-ended survey for millions of people to participate in. Don't put this in your store. Waggl is about shared context that gives you a unique ability to contribute
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Brand Architecture
Brand Values
(When I experience Waggl, what do I experience before I've even touched Waggl)
What are the outcomes I'm expecting
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Here to help. We don't teach or educate, we're just here to help. Our people will NOT fail, we are committed to their success
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Competitors
Data around the metric responses tons of analysis, none of them master the voice
Targeting HR
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Glint - consultants that can discuss data, PHDs, big data, etc. "Latest/Greatest of silicon valley- top tech" United Airlines - experience is light (Ebay uses both)
Tiny Pulse
has a ton of news releases and media hits. Product feature announcements. news stories on chunked up data creates a ton of media hits
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Many of the big weighty, IBM, Microsoft, innoation solutions are working on creating their own version of "pulse" - the goal is to offer more frequency of communication
USP
Crowdsourcing
Social component of scoring the answers, we're the only ones that do that.
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Bettering the world - every single one of our people volunteers and has a platform. We believe in changing the world.
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Processes
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Sales process
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Sales pitch - tell a story that connects with that niche (more of a demonstration than a presentation)
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Annual experience
:star:The year in review
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Capes, box of shwag, stuff to retell their story, your an organization rockstar
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Branding presentation
Business Questions
Customer
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Business Leaders (goal) - challenge is that fluffy HR messaging doesn't speak to these guys. ROI, talking about the way it actually moves business
The way organizations work has changed. People realize they need to treat their workforce differently. Millennials are a force of change for that. Frequency of communication, how they want to communicate, element of transparency. what people are searching for
The alternative to engagement survey is a HOT business right now. Engaging talent is a hot topic right now.
having happy humans. Medical - there's a lot of awareness just because they understand it. Some industries don't care about elevating people. Berkshire Hathaway example - entry level employees, the admin didn't think the employees could contirbute anything valuable.
The frequency of the pulse doesn't matter, the starting point of the customer doesn't matter, the ideal next step in
Highly competitive. Lots of start ups and the big companies are heavily on the acquisition (specifically as it relates to the culture portion of what Waggl does)
Half of our business is the culture portion of our services, the other half is split amongst everything else.
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We do have quite a few international customers, but we aren't actively marketing to these people
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Brand Questions
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Waggl originated in Forthill - an HR tech company. This started as a side project because they felt it was really important for people to be heard. Everybody's voice deserves to be heard.
Michael - direct manager shot down an idea. He was working insane hours, super engaged, super committed and shot down. Thought htat was just wrong.
Wants to make sure the charming, charismatic people are not the ones to benefit. The best communicator might not always have the best idea, but they are most easily heard. This levels the playing field.
Brand promise: receive in a positive way. Questions, complaint, friction, insecurity, hesitancy, etc. We're here to help. That's our goal, that's our commitment.
People have been afraid of feedback historically. We are redefining that because we're changing. Ikeedo example. Rather than stopping anger, we redirect it. If you're angry, you're passionate about something.
We talk about we "do" but can't effectively communicate the lift and how it's changing the higher level.
Biggest successes -
- customers were enthusiastically talking about Waggl and using Waggl, Just overheard two employees talking in the bar.
- Shout out from Josh Burson
- Random shout outs overseas, we're being recognized
- we can't travel anywhere without seeing logos of company's we're working with and that's been wonderful for internal brand perception
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Branding Questions
Marketing, what's worked well: anything in person. Conferences. WHen people meet us, they get very quickly that we're different. If they haven't met a waggl human, it's very difficult.
Partners
Partner to scale, partner to grow. We don't want to acquire or be acquired.
Content partners (dennison consulting, CCL, )
:star: Network partners (business referral/brand ambassadors, business growth, exclusive community for early adopters/early users) strong way to break into new markets/verticals.
Network Effect (very Waggly) - lots of bees out there doing the Waggl dance and spreading knowledge that way
Association/Marketing Partners (NCHRA, sponsoring events, etc)
Consultant partners (these are consultants deliver Waggl as a tool into their customers' business - we're going to start down[laying this and moving to focus eligible guys toward network partners)
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