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Customer Journey Map (Persona (Same-sex male couples, Someone responsible…
Customer Journey Map
Persona
Same-sex male couples
Someone responsible for child
Same-sex female couples
A member of the admin staff at the hospital where the child was born
Unmarried parents
Someone present at birth
Married Couples/Parents
Customer Journey
Find where to register
Book Appointment
Visit with baby
Register
Context or Stakeholder Map
Outcomes
Touchpoints
Moments of Truth
Service Delivery
Emotional Journey
Blue Print
Improve and Innovate