Overall point of view ✅
Quite clear, with emphasis on important figures
Not enough color: same tones
Written quite too small especially the headlines
Main objectives 🏁
Explain the global logistics of UPS
Explain this with important and relevant figures
Graphic Design ✏
Color
Too much green. Not enough emphasis on important figures or info
The chosen color doesn't assume that we're talking about transportation and logistics
Typography
Sometimes written too small
Nice use of fonts --> it changes and gives dynamism to the infographic
Structure and content 🖊
Expected impact on reader 👤
Display
UPS website
Structure in 3 different parts so it is clearer
Content: just the right amount of info to explain the figures well without crowding the infographic
Sollicitate interest in the reader