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Infographic n°5 (Visuals :explode: (Variety of colours + drawings…
Infographic n°5
Aim and message :red_flag:
To guide American wine consumers in their choices of pairing
Mostly designed for amateurs
A country where wine is increasingly hype
Simplification of wine types into 8 really categories
Any wine specialist's nightmare
To entertain readers
To make wine something more "fun" than serious
Can serve as an ad for the brand Wine Folly, which created the infography
Visuals :explode:
Variety of colours + drawings
Appealing and entertaining :smiley:
A sort of maze creating links between the wines and the food
Quite messy, not very easy to read :frowning_face:
Clear and visible title at the top
No scrolling needed
Some typing not very readable on the bottles :frowning_face:
Global tone :champagne:
Light subject
Very "hipster" color code
Hipsters like wine
Modern presentation
Breaks from the traditionnal vision of good wines (seen as posh or inacessible)
Will appeal American amateurs = target :smiley:
Might not please French "puristes"
To conclude :star:
An infographic rather adapted to its target...
But has some flaws
A bit hard to read (maze)
Some typos are too small
Might seem like an over-simplification (any specialist would probably cry over this)
