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What it Means to Work Here (Finding your signature (Strive for consistency…
What it Means to Work Here
Don't try to be all things to all employees
Signature experience
Attract & retain the right people
Signature experience is a distinctive element of organization's employee experience
Trilogy Software
Trial under fire
Whole Foods
Team based hiring
The Container Store
Extensive training
Finding your signature
Target a segment of employees
Companies that target employees like customers have advantage
Early child care educators v. babysitters
Jet blue and call center employees
Address specific business needs
BP - peer groups to exchange ideas about what was working and not working
Identify and preserve your history
Royal Bank of Scotland morning meetings
Share your stories
Starbucks - extensive training both in store and out to prepare for work
Strive for consistency
Needs to send same message to employees
Org = highly structured, but during recruiting process gave impression of flexible work environment
Courage of convictions
Company's signature experience won't necessarily map to everyone