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Employee Voice: Untapped resource or social media time bomb?…
Employee Voice: Untapped resource or social media time bomb?
Employee voice can be a source of advantage or a time bomb
Technological backdrop
Many sites exist solely for employees to speak about employers
NLRB - employees cannot be fired for expressions on social media
Orgs that block employee access backfires
Employee voice
Purpose
Internal audiences offer privacy
venues
Formal means of upward communication
Two way
Joint partnership
Joint consultation
Conceptualization
Organizational context
Employees can bring messages to view of customers or stakeholders
Can be positive or negative on org
4 Types of orgs
All Stars
Successfully communicate both brand image and maintain psychological contracts
Strike-Out Kings
Sim. to injured reserves
Employee motivation is low due to low knowledge of company image
Injured Reserves
Employees motivated by 'perceived violations' of psychological contracts
Rookies
employees don't understand organization desired brand image
encourage employee expression through org sanctioned systems (pub or private)
Judgement of employees is lacking
Managing employee voice
Mgmt has two goals
Positive images that reinforce desired brand in public image
Voice is used to improve internal processes
Guidelines
Provide proper organizational context
Internal based social media can rebuild employee trust
Keep psyc. contracts + clear brand messenging
Clear guidelines delineating what is/not appropriate improve psychological safety
Design voice mechanisms consistent with voice purpose
Number of voice mechanisms available correlates with employee satisfaction
Contribution to mgmt decision making
Ex. Problem solving groups -Can provide insight into organize work
Mgmt response is key
Collective bargaining
Demonstrating partnership
Cooperative relations
Internal or external
Verbalizing dissatsifaction
Desirable this is only internal
Open door policies, email
Mgmt response key here too
Listen and respond
Listening to mechanisms is crucial to success
Need to study and research issue for next steps
Employee voice as organization resource
Providing mechanisms can be used to voice internally away from public domain
Effective management of employee voice in the era of social media is key to org success