Please enable JavaScript.
Coggle requires JavaScript to display documents.
Convergence's Fundamental Question (Barriers to convergence…
Convergence's Fundamental Question
Multiple-platform publishing
Cross-promotion
Marketing
For journalists it helps to improve the profession
Interpretations
A way to protect their place in the market
A chance to deliver news and information
Gordon's Five forms of convergence
Tactical convergence
partnership
Structural convergence
Re-organize
Information-Gathering convergence
reporters multi-skilled
Ownership convergence
synergy
Storytelling convergence
Tell stories
Competing models:the business ideal
Multiple platform publishing
increases productivity among staff
Co-opertition
Keichel
John Haile
Convergence is vital to protect revenues
Horrocks
Convergence is about survival
Michael Aeria
re-purpose- multiple products = multiple audiences
Competing models: the journalistic ideal
Nachison
Journalistic values + multiple platform = quality improved
Differentiates great new organizations
Thelen
Help people live their lives easily
Northrup
Re-interpretate old values in the new era
Veseling
Adjust to change
Driving Convergence
Changing attitudes and lifestyles of news audience
Market fragmentation
New niche markets
more audience members
Barriers to convergence
Legislation
Union concerns
Strong mono-media tradition companies
Lack of adequate business models
organization with different owners
No leadership priorities
Disimilar cultures
Different managers
Disparate locations
Evolution of convergence
Mono-media companies into multi-media
South East Asia
Thailand
South Korea
Hong Kong
Canada
U.S.A
Europe
Germany
Spain
Scandinavia
Middle East
New Technologies
Globalization
Strategic alliances
Key factors
Management buy-in
Mindset change
Cultural environment