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Target Audience (Where? (Everywhere in world, Also and especially Sweden,…
Target Audience
Who?
Homeless people
Refugees
Migrants from other coutries
People who are sleeping rough
A lot homeless and refugees in Sweden (Stockholm)
Why?
Homelessness is a huge topic in Sweden
To help homeless people
Causes of homelessness
Environmental catastrophes
Housing
War
What?
Problem
Homelessness
Poverty
Sleep outside in cold
Don't have enough money
Need
Urban shelter
Comfortable and legal
Where?
Everywhere in world
Also and especially Sweden
Stockholm extreme
Streets
Forest/woods
When?
Escalated since refugees crisis
People in poverty
When do they use product
For sleeping
Transportation of belongings
How?
Heat retention
Water-proof
Stable material
Safe
No more sleeping rough