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Target Audiences (Consumer Behaviour (Individualistic, Spend the most of…
Target Audiences
Consumer Behaviour
Individualistic
Spend the most of food and drinks
Brand Aware
Tech Savvy
Snack Culture
Appreciate Value
Communication Platform (Digital)
Internet
Emails
Social Media
Phone Apps
SMS
Motivation
Collaboration
Structure
Technology
Multitasking
Challenges
Demographic
Social Class: C1, C2, DE
Profession
Student
Young Professional
Part time Worker
Placement student
Skilled Manual Labor
Age: 16 - 25
Region
High student populated city
e.g. Manchester, Cardiff, Southampton and Exeter