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BUSINESS MANAGEMENT (4ps of marketing mix (Product, Promotional, Price,…
BUSINESS MANAGEMENT
4ps of marketing mix
Product
Promotional
Price
Place
international market
external methods
Licensing
Franchising
Joint Ventures
Merging
Strategic alliances
Acquisition
internal methods
direct investment
exporting
e-commerce
finance
Sources of finance
e-commerce
Channels
Business to business
business to consumer
consumer to consumer
abilities
Interaction
Fast
Global
Possible into Impossible