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Social Media & Employee Voice (organizational context (if perception…
Social Media & Employee Voice
Employee voice
when given an outlet, employee thoughts and suggestions can be very helpful
if there is no way to communicate employee voice, social media allows them to take complaints to the world
can be competitive advantage or time bomb waiting to explode
employee rights
the law has given employees protection to talk freely about work online
NLRB and congress have agreed
organizations/companies have tried to control what employees say online but have found little luck
business opportunity
employee voice harnessed can allow companies to connect with customers and other partners
new avenue for promotion, customer service, and connections with customers
dell computers is a good example of using social media to make positive difference
history of employee voice
"any attempt at all to change rather than escape from questionable state of affairs"
articulation of individual dissatisfaction
contribution to management decision-making
expression of collective bargaining
demonstration of partnership
organizational context
if perception is that internal channels will be effective, then they will be used
social media/external channels will be used if internal channels are viewed as useless
rookie organizations
all stars organizations
strike-out kings
injured reserves organizations