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Digital Products (Traffic Sources (Direct Traffic, Referral Traffic,…
Digital Products
Traffic Sources
Direct Traffic
Referral Traffic
Organic Traffic
Campaign Traffic
Bounce Rate
Total Converstions
Success Indicators
Engagement on website
Number of unique site visitors
Opt-in registration
Return visits to website
Time spent on website
Popular Pages and navigation paths
Online Campaigns
CPM (Cost per Mille)
CPC (Cost per Click)
CTR (Click through Rate)
CPA (Cost per Acquisition)
Organic Searches
Number of lead conversions assisted by organic search
Number of customer conversions assisted by organic search
Percentage of traffic associated with branded keywords
Percentage of traffic associated with unbranded keywords
Mobile Traffic
Number of lead conversions from mobile traffic
Bounce rates from mobile devices
Conversion rates from mobile optimised landing pages
Social Interactions
Interaction
Landing Page Conversion Rates