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Firm Performance (analysis requirement (Analyse a company’s strategy in a…

- - - - Bargaining power
        
        buyers&suppliers
        
        factors
        
        number, size, & concentration
        
        credible threat of forward / backward integration
        
        existence of acceptable alternative supplies / goods or services to buy
        
        importance of supplier to industry / industry to buyer
        
        importance of industry to supplier / buyer to industry
        
        extent to which product is standardized of differentiated (e.g., commodities)
        
        switching costs
      - Threat of substitutes
      - Threat of new entrants
        
        factors
        
        Regulation and Government Policy (e.g., financial services)
        
        Economies of Scale and/or Scope (e.g., automobiles)
        
        Brand (e.g., Kellogg)
        
        Capital Requirements (e.g., alternative energy)
        
        Access to Distribution Channels or Critical Suppliers (e.g., diamonds)
        
        Patents
        
        Anticipated response of incumbents
      - Rivary among existing competitors
        
        basis
        
        price competition? other dimensions?
        
        structure? Conduct?
        
        how intensely?
        
        aggressive vs muted responses
        
        coordinated vs independant pricing
      - How to Use 5 Forces?
        
        industry dynamics: the impact of trends that may affect industry, by filtering each through the Five Forces
        
        Industry-‐level recommendations: Identify ways
        that your firm can act to improve overall industry structure
        
        Firm-‐level recommendations: Identify ways that your firm can take advantage of industry structure to ensure that it achieves superior profitability
  - - - differentiation
      - strategic innovation
      - cost advantage
    - - WHO: is our customer/stakeholder?
        
        customer/stakeholder segments
        
        geographic regions
      - WHAT: do we sell/provide to our customers/stakeholders?
        
        in terms of products & services
      - HOW: do we make, market and distribute products to customers/stakeholders?
        
        in terms of manufacturing
        
        in terms of how to get the products to the customers