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Communication Play (CP) 1 (Task (Penetrate in the mind, Prime the consumer…
Communication Play (CP) 1
Mega Trend
Increase in Wearables
Cause
Increase in the advancement of Tecnology
Effect
Evolution of the mode of communication
Devices will increase
More personalized information
Different medium will emerge to communicate
Challenges
To engage maximum senses
Choose the appropriate medium
Efficient use of global money
Choose appropriate medium
Which brand to choose
Type of material
Variables
Global Money
Techology
Virtual Reality
Augmented Reality
Mixed Reaity
Board
Near
options to communicate
Directly on Wearbles
Offline
Online
Recreational space
Office
House
Utility products
Frame
Glass
Fabric
Things
Far
Task
Penetrate in the mind
Prime the consumer
Condition the mind of consumer
Engage the consumer
Interact with consumer
Sales
Interact with non - consumer
Long term commitment
Customer loyalty
Power
1x
4x
10x
Bank account
Bank
Character
You
Different community
Competitor(enemies)
Surprise shocks
Inflation
Natural Calmities
Change in power
Shutdown