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Communication (Mega Trends (Losing trust in media (Cause (False Data, Poor…
Communication
Mega Trends
Decrease in attention span
Individualism
Losing trust in media
Cause
False Data
Poor content
Biased Data
Effect
Increase in social and online media
Twitter
Most powerful resource
They will use this data in favor of organizations
Examples of Data with respect to my individual close network
With whom i
etc
What do i like
Organization will know everything about people who are online
Increase in parallel media
Medium, Blog,
Authentic Data
Information Anxiety
Will increase the cognitive load
Stress level will increase
Requirement of
Knowledge driven economy
Experience driven economy
Artificial Intelligence
AI will become important tool for parallel media
Increase in Wearables
Cause
Increase in advancement of Technology
Effect
Increase in the usage of different devices to communicate
Bionic with Technology of AR and VR and MR
Subtle Signal
Global Conference
IoT
Concept of sponsorship
Internet
Cloud computing
Relationship
Sender
Organization
Long term commitment
Money
Want to Build RELATIONSHIP
Sales
Prime the mind
Involve audience
Want to provide Ease of service
Growth
SGPE
Receiver
Experience
Level
Motivation level
Interest
Physical level
sensory perception
Intellectual level
learning
Emotional level
experience
Mental level
Change
Physical
Medium
Sponsorship
Meetings
Conference
Word of mouth
Town Halls
Video conference
Man-made
Medium
Email
Billboard
Magazines or paper
Call, SMS
Social Media
of What
Individual Data
Authenticity
Story
Fantasy
Mystery
Nostalgia
Thriller
Action
Multi sensory perception
Interaction
Magic
Enlightment
Information
Functionality
Utility
Value Creation
Authencity
Trustworthy