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Audience (Challenges (bid strategies for demo not supported (rlsa not…
Audience
Challenges
monitoring
thought of as secondary
bid strategies for demo not supported
rlsa not aggressive enough
unknown segment on demographics
optimising - using conversion arcadia
aov * Revenue
compromising campaign structure for ad copy
smart lists - lack of transparency
Analysis/reporting
data accuracy of segments
location data accuracy
Targeting
RLSA
Basket Abandoners
category pages
Similar Audiences
different time periods
customer match
low volume
top man working well
travelex - low volume but strong efficiency
demographics
jacamo, bid modifiers
arcadia, optimised monthly
virgin active - 18-25 special offer
GA targeting
location
bid scheduling
Device
good examples
jd williams - existing & new
optimisation
scripts