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Chapter 5 Establishing a research Design (Types of Research Study…
Chapter 5 Establishing a research Design
Nature of your Research Design
Why understanding of philosophical issues is very useful
Help to clarify research design
Help the researcher to recognize wich design work best
Identify and adapt research design according to the constraints of different subject or knowledge structures
Types of Research Study
Exploratory Research
Follow an inductive approach
currently exist little, if any, early work
Are Qualitative and employ focus groups, in-depth interviews, analysis and observation
Descriptive Research
Describe an existing or past phenomena using observation
Casual Research
Is solely concerned with learning why
empirical research require
assosation between variables and influence one another
casual variable must produce its influence before the outcome occurs
other possible explanations must be eliminated
Types of Research Design
Action Research Design
Plannig
Action
Reflection
Limitations
Difficulty in accesing key individuals
The student is not in a position to instigate organizational change
The project deadline
Case Study Design
Investigate a contemporary phenomenon within its real-life context
Categories
holistic: Single Unit of analysis
Single Experiments. Allows you to conduct in-depth study
units of analysis: organizations, business function, strategic implementation
embedded: Multiple types of analysis
multiple experiments