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Marketing Management (caters to (CONSUMERS (wants (what do consumers look…
Marketing Management
caters to
CONSUMERS
wants
what do consumers look for?
needs
what does the public need?
demands
what's popular?
satisfaction
feel good
environmental awareness
Giving back
contains
PRODUCT(S)
are part of the
supply chain
needs a
brand(s)
need to have
prices
contains
goods
provides
services
TARGET MARKETS
are based on
deomgraphics
pschycographics
begin with an
idea
determines
PLACEMENT
based off of the
from the
location
places
properties
organixations
controls
MARKETING
contains
COMPETITION
ENVIRONMENT
CHANNELS
SEGMENTATION
that relates to
profit