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The Four P's of Marketing ((Tangible objects/intangible service:…
The Four P's of Marketing
Tangible objects/intangible service:
Tangible Objects
Shampoo
Toothpaste
Ipods
Watches
Intangible
Tourism industry
Information technology
Cellphone loads
Codes based products
Product Variety
Quality
Design
Packaging
Sizes
Services
Warranties/returns
List Price
Discounts
Allowances
Payment period
Credit Terms
Promotion
Advertising
Sales Promotion
Sales Force
Public Relations
Direct Marketing
Place
Channels
Coverage
Assortments
Locations
Inventory
Transport
Product
Price
