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Sac Pride (Look and Feel (Imagery (rainbow, rainbow flag, Capitol building…
Sac Pride
Look and Feel
Edgy
Concert Vibe
No clouds
Hip
Modern
Fresh
Open to families
Simple and recognizable
On par with best festivals
Imagery
rainbow
rainbow flag
Capitol building
Equal sign
Lambda
Inverted triangle
Heart
Hands
People
Circle
Sacramento skyline
Exclamation point
Colors
rainbow
Red: Life
Orange: Healing
Yellow: Sunlight
Green: Nature
Royal blue: Serenity/harmony
Violet: Spirit
purple/lavender
Type
Slab serif
Sans serif
Message
Welcoming
LGBT Center
Inclusive
Diverse
Safe space
Equality
Pride not prejudice
free expression
affirmation
Parade and Festival
June 3
Capitol Mall
Commemorate Stonewall Riots of NY 69
largest source of funding LGBT center
Target Audience
LGBT
Allies
18 - 35
Families
LGBT Community Center
History
1978 Lambda Community Center
Rev. Jerry Sloan
2006 Sacramento Gay and Lesbian Center
2013 LGBT Center
Branding
Colors
Red
Blue*
Purple
Yellow
Orange*
Green
Programs
Youth Outreach
HIV testing and prevention
Pride Parade
Suicide Prevention
Art
