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Proposed Marketing Fields Heirarchy (Tradeshows/Events ([list of…
Proposed Marketing Fields Heirarchy
Telesales/Lead Gen
Serengeti Field team Call
Serengeti Sales Team Call
Telesales team call
Referral
Partner/Affiliate :star: (old value = Industry Association)
HBR
Duff and Phelps
Mosaic
LFA
TPG
Huron
MCCA Referral from Law Firm
MCCA Referral from Corporation
CRG :star:
Law Firm referral
Former user
Referral from client
TR (outside Legal Tracker) :star:
International
UK
Australia
Canada
Social / Blog :star:
[Blog Post & Date]
WP Download
Demo Request
LinkedIn
WP Download
WP Names
Demo Request
Advertising:star:
Publication / referring site
Publication / referring site
WP Download
Demo Request
Email
General Nurture
Demo Request
Whitepaper Download
Blue Chip
Enterprise
Competitive Kickout
LDO segment
Stalled Opps Jumpstart
Road Shows
[list of road shows]
Accelerate (engaged nurture contacts that have yet to take action)
Website/Internet Search
Direct Contact - Email
RFP/RFI
Direct Contact - phone
Referring Page
Demo Request
demo form names
Whitepaper Download
WP names (new field)
Tradeshows/Events
[list of tradeshows]