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Golden Nuggets Santa's Office (Meeting Santa (Santastic Mauri (Chinese…
Golden Nuggets Santa's Office
Finish Landscape
Magical Lights
Nature & history
Standing at Polar circle
Dreams come true
Mount Ear
Santa as listening father figure! Above the people
Mystic/ Magic/ Unreachable
Artic Circle
Symbolics
Spiritual/ religious experience
Meeting Santa
Santastic Mauri
Chinese (Lotus) song story
Dont grow up completely
Meeting Santa = lifelong dream
Letters to Santa
Strong and emotional
People cry daily
Weddings
Do not change
Sales driven!
Photo moment
Santa is real!
Protagonist/climax
He is there for you!
Big Clock
Time machine story
Time standing still
Going back to youth
Charly chocolate factory feeling
Truly immersive moment
Characters
Miss. Claus
Types of elves
Identification goes through them
Ferdie
Introvert! Finish!
Almost none
The entrance/ cue
Ski hut
Dark alley
Idea of pre-selling OK, currently not working
Is this the place?
Santa experience as a whole
"Is not (only) meeting Santa. In entails the cold, the snow, the light, the reindeers, and the camp fire. It’s the connection to Lapland landscape"
No sensory experiences
No smell
No touching
Connection to merchandise
No knowledge moment
'Hej look there, I know that'
No objects/ symbols
Alternative customer journeys
Signposting throughout park
Multiple Santa's