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Imint Marketing (Operational marketing (Promotional activities (Write…

- - - - Premium or gated assets - white papers webinars etc.
      - Blogposts with relevant words, how-tos, lists thought leadership texts etc etc.
      - Documented content marketing strategy
        
        What is the need and what do we want to accomplish
        
        What content do we need to create based on the engagement cycle?
        
        Cycle: attract with content -> convert with email marketing
      - Technical infrastructure for running content marketing, e.g. CMS - content marketing system
        
        SEO - Search engine optimization
        
        Google analytics
  - - - Document and improve sales process
        
        Templates for relevant sales documentation
        
        Tender template
      - Pricelist
    - - Elevator pitch
      - Product leaflet
      - Product description word
      - Product presentation ppt
      - Video content
  - - - Attend shows
      - Present at shows
      - Produce content
- - - - Branding
- - - - Understand our customers needs
    - - Direct customers - 1st line
        
        Personas
        
        What drives customers' decission etc.
      - Our customers' customers
        
        Personas