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POP Event (60 Days (45 Days (30 Days (25 - 15 Days (7 Days (Day of Event,…

- - - - 25 - 15 Days
        
        7 Days
        
        Day of Event
        
        Post Event
        
        Inside Sales to follow up with registrants who did not attend the event or did not purchase
        
        Encourage to attend the next event
        or
        Setup a free in-office consultation
        
        Inside Sales and TSM call to report sales figures and attendance from the POP event
        
        Confirmation emails sent to all registered attendees
        
        Event folders + order forms delivered to TSM
        
        TSMs pre-fill order forms
        
        Inside Sales to begin following up with local unregistered doctors
      - Email invitations sent by marketing
        
        Open/Click report shared with Inside Sales Team
        
        Resend 2nd email with updated subject field
- - - - Version A: Local speaker (short version)
      - Version B: KOL (long version)
        
        If existing KOL, agreement is on file
        
        If not an existing KOL, obtain signed agreement