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Devil Does Care (Stages of an Idea (Stage #1:
Horrible idea, Ridiculous!,…
Devil Does Care
- Outlier Marketer's Taught Process
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Ambush marketing
The problem always seems easy,
once the solution is known!
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- Understanding customer, consumer and decision maker
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- Who really is my competition now?
It's important to know that, for planning, pricing and devising marketing tactics.
Stage #1:
Horrible idea, Ridiculous!
Stage #2:
Probably is a good idea, but it will never work
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- If it ain't broken - well
BREAK the damn thing. Screw sterotypes
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