Key points from exec summary.
• While    open access may cause a loss in rights and reproduction revenue in    limited    cases, it can also lead to significant new opportunities in fundraising and    brand licensing.
• Open    access    results    in cost    savings associated with rights and reproduction     management overhead.
• Open    access    allows organizations to realign staff with more mission-critical     activities, resulting in more efficient and less    costly image management and digitization functions.
• By furthering research, educational    and creative activities, open access also advances the missions of these institutions.
• Open    access    significantly increases    use and awareness of     an institution’s collections.
• Open    access    creates a strengthened and more relevant brand.