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Enterprise Systems and Artificial Intelligence (how AI will impact CRM…
Enterprise Systems and Artificial Intelligence
Making current systems
smarter
SAP
read and match documents
freeing up humans from mundane tasks
IBM Watson
used by CitiGroup to simply the overall banking service for
customers
Banks sayAI will allow them to cut costs but not ready to pay yet
answer customers questions in branches
detect credit card frauds
infused through API economy
why is AI a good match for CRM
increase in amount of data being
created
Issues
people more omfortable with cloud now but there are still
issues
95% of security issues will be by customers - Gartner
how AI will impact CRM
advisory
help make decision
identify sales leads
autonomous
making own decisions
lead engagement
follow ups
Chatbots
more intelligent chatbots down the line
data mining in
CRM