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Visit Rovaniemi (Main stakeholders (Too many companies (Not safe, Not…
Visit Rovaniemi
Main stakeholders
Santa Park
12.000 sq meters on Sale
Investors from China
Investors from Belgium
Santa's Office
Christmas Holiday Park
Cooperation is difficult
Too many companies
Not safe
Not meeting the needs of people
Marketing
Meet Santa every day of the year!
Chinese account for Chinese Facebook (Renren?)
Focus on Asia
Many stories about important Chinese visitors
Focus Summer: Equally spread of visitors throughout the year
Preserved
Nature
Access
Meeting Santa
Should be better
How to handle people?
Visitors
Get confused
Germany, France, Russia, China, Hong Kong, UK, Isreal, Japan, Italie, Spain, Norway, Australia, US, Turkey
Modern humanst (Target group)
Genuine service
Local service
Travel a lot
Single youngsters
Asia and Singapore
Motivation for far away countries: As far as north as possible
Motivation: Santa Claus & Northern lights
Visit Finland
Together market Santa Claus land
Fairy tales come trough
Internationalization Award Finland
Home of Santa Claus
Local government
Democratic, long procedures
New ideas/ real estate planning
Change of parking lot