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Research (Analysis (Factor Analysis (help identify most important…
Research
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Variables
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Measurement
procedure for assigning symbols, letters, or numbers to properties of variables
nominal: categories that describe traits, numbers do not indicate any value or amount. They name something.
ordinal: characteristic, trait or attribute of participants are rank ordered
interval: equal intervals between numbers, provides coninuous response posibilities
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ratio: a continuous scale with a true zero and equal distances among units: time, height, weight.
Research Designs
Quantitative Designs
Non-experimental Designs
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Causal comparative
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attempts to determine the consequences of differences that already exist between or among groups of individuals.
Survey
used to describe attitudes, opinions, behaviours, or characteristics of population
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Validity and Reliability
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Validity
appropriate, meaningful
does it measure what you purport to measure?
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